I'm passionate about how great creative work happens—and how to evolve it through systems and technology.

As a Design Operations Executive, I lead at the intersection of brand, technology, and execution—where creative ambition meets operational clarity. My work focuses on evolving how brands deliver digital content and experiences with speed, precision, and purpose. From design strategy and team leadership to tooling and platform governance, I help organizations create systems that support experiences that balance personalization, performance, and creative integrity.

With over two decades in design leadership, I specialize in creating systems that empower brands to deliver standout digital experiences. My approach balances strategic foresight with practical execution—ensuring that every design decision aligns with both brand intent and user needs, and that vision can scale across teams, platforms, and constraints.

Vision: Crafting the Future of Design

“You’ve been such a staunch advocate for your people and teams, a champion for our clients’ ambitions, and a welcomed leadership voice.”

I lead with a blend of empathy, adaptability, and strategic clarity. By fostering environments where psychological safety and creative bravery thrive, I’ve built high-performing, cross-disciplinary global teams that deliver exceptional work. My leadership style emphasizes mentorship, trust, and a strong point of view—paired with clear expectations and room to discover and grow.

Execution: Leading with Empathy and Precision

“You’ve got it all: smart, creative, fearless, and full of voice. You never stop pushing for excellence—and I value how you show up in the world.”

At the heart of my work is a systems-based mindset—one that prioritizes sustainability, scalability, and clarity behind the scenes. From modular workflows and AI-assisted tooling to platform-specific governance, I design operational infrastructures that make standout work not just possible, but repeatable.

Infrastructure: Building Scalable Systems

“Hattie’s proactiveness throughout our project helping design, content and research align was really helpful to me. I appreciated and benefitted from her willingness to patiently explain foreign concepts and create reference materials for the team. She has an incredibly unique way of presenting in a facilitative manner that I’ve learned a lot from!”

  • “I’ve been telling everyone how excited I am about having you on the team! Super stoked on you from a number of levels: 1. Delivery of great work and client experiences, 2. Motivating the team and making projects fun, 3. Supporting your direct reports, and 4. Energizing and driving BD conversations. Honestly, just keep doing what you do!!”

    — CDO

  • “I so appreciate your supportive leadership style. It’s something that I’ve always admired and strive to adopt as I grow in my career. You’ve made a big impact on me.”

    — UX Design Principal

  • “I’ve learned a lot from you as a leader, in DEIB allyship, and how you engage with clients. To be honest, I was (initially) intimidated by your bad-assery! I’m really grateful we got to work together and get to know each other.”

    — Director of Research

  • “Hattie was instrumental in making sure our clients were engaged and contributing. She did a fabulous job encouraging participation throughout our full-day workshop. We could not have pulled this off without her!”

    — Head of Design