What I’ve been up to the past two decades

Eversana Intouch

  • As Global VP, Experience Design Ops, I lead design operations and innovation at the intersection of brand and digital experiences. Overseeing a team of designers in the U.S. and around the globe, my focus is on building scalable digital content ecosystems that are relevant, brand-consistent, and deeply attuned to user needs and desires. On the innovation front, AI plays a key role in transforming how we create, personalize, and optimize experiences—bridging strategy, creativity, and technology to drive meaningful impact.

  • As Senior Director, Experience DesignOps, I have the privilege of serving as a thought leader, strategist, and design ops manager, mentoring and leading a cross-functional team dedicated to strategizing, creating, and collaborating with AI. As part of the Innovation group, our goal is to continually improve and personalize omnichannel experiences for healthcare seekers, caregivers, and the valuable allies within the medical profession.

Blink UX

  • • Led and collaborated with diverse project teams, spanning research, IxD, VxD, content strategy, and FED, from project initiation to successful delivery.

    • As a mentor and manager, I worked closely with individual contributors, providing guidance and support to foster their professional growth and assist in goal setting.

    • Took charge of managing client relationships, ensuring alignment on project objectives, vision, and future opportunities across various industries such as healthcare, fintech, cloud services, and automotive.

    • Played a pivotal role in planning and scoping prospective projects, establishing strategic direction, defining design targets, and determining team requirements.

    • Active member of groups focused on improving DEI&B and accessibility standards in design practices

    • Active member of initiatives focused on mentorship, management, and growth path

Restore Hyper Wellness

  • • Teamed up with Argo Design to conduct field research and develop a comprehensive CX and EX strategy and roadmap.
    • Revamped restore.com with eCommerce capabilities and appointment booking.
    • Collaborated with Hunt Gather to strategize and design the initial version of the Restore Hyper Wellness app.
    • Partnered with Dr. Dan Pardi of HumanOS to explore design concepts for a comprehensive digital health coaching experience.

  • • Led a brand transformation, developing comprehensive guidelines that set the new direction.

    • Led the creative direction, writing, and casting for the brand's first TV ad campaign, as well as the first local out-of-home (OOH) and radio campaigns.

    • Implemented an impactful social media strategy that led to organic follower growth from 5K to over 30K.

    • Grew from 29 to over 200 locations in over 40 states

    • Website launch resulted in the most conversions of all time (23.2K) with web CR% up 16%, plus a 40% increase in sessions and 108% increase in new users

    • I successfully expanded the creative department, doubling its size while prioritizing the well-being and productivity of the team.

    AWARDS & RECOGNITIONS
    • Marketing Department of the Year, The Stevie Awards

    • Best of the Internet nominee, People's Choice Webby Award

Intouch Solutions

  • Led the strategic and conceptual vision for a wide range of digital projects aimed at users with various health conditions. This involved identifying user needs, developing personas, information architecture and delivering impactful, accessible, and user-centered solutions to enhance user experiences. As my tenure progressed, I transitioned to a smaller, more focused leadership team where I played a crucial role in guiding the experience design strategy for enterprise solutions.

    AWARDS AND RECOGNITIONS
    • Silver Award of Distinction for Websites in the Pharmaceuticals category, The Communicator Awards

    • Best Branded Website finalist, DTC National Advertising Awards

    • Young Marketer of the Year finalist, MM&M Awards

    HUMBLE BRAGS
    • Recognized as a trusted subject matter expert, regularly sought out for pitch work and revitalizing underperforming business portfolios, resulting in successful outcomes and expanded portfolios.

    Other titles held during 8+ year tenure: Assoc. Creative Director, Senior Art Director and Art Director

Education

  • ACTIVITIES & SOCIETIES
    • United Adworkers Milwaukee

    • Visual Resources Design Group

    • The Eisner Museum

    • Americorps Vista Future Designers

    • Milwaukee County Historical Society

    • Milwaukee World Festival

Marquette University • Minor, Advertising